Sant Jordi BCN 22

Ajuntament de Barcelona

Ajuntament de Barcelona


Advertising / Graphic Campaign

The Project

Sant Jordi BCN 22


I had the pleasure to create the illustrations and animations for Barcelona’s Sant Jordi campaign (Saint George’s Day), one of the most festive days of the year in Catalunya.
Each April 23th, people give away roses and books to their loved ones.

The illustrations are a celebration of this tradition, an explosion of joy, specially because after two years the festivity goes back to «normality» again.

Main Poster

mockup 2

Adding some motion

The poster also has an animated version. Some iconic items from Sant Jordi emerge from the initial explosion: roses, books, a dragon’s tail…

We selected 3 different moments of the animation and used them as static illustrations in order to accompany the main poster and give variety to the campaign.

Additional illustrations

detall 1
detall 2
detall 3

The campaign on the streets of Barcelona


Illustration & animation: Josep Prat Sorolla
Graphic design: Arauna 131

Creative Director Ajuntament de Barcelona: Nacho Padilla