MTV

Artist Ident
Client

MTV

Field

Animation

The Project

I was invited by MTV to create an Artist Ident.
In this occasion, the ident is an interpretation of the emotion/keyword they gave me: «HAPPY».
The main color had to be yellow.

Bearing in mind these two premises, I decided to create a kind of  «happiness tunnel», painted frame by frame, using colored pencils to give an emotional and nostalgic touch to the piece.

More than 150 frames were hand painted to achieve the final piece.

MAKING OF