I See Faces

Personal project with Álvaro Peñalta
PERSONAL PROJECT
Collaboration project with Álvaro Peñalta

Field

Creative & Art Direction

The Project

‘I See Faces’ is a personal project which concept is inspired in the pareidolia psychological phenomenon.
Pareidolia is a psychological phenomenon where a specific, often meaningful image, is perceived in a random or ambiguous visual pattern.

 

The title refers to an homonym movement emerged from social media, based in a hashtag which collects pictures from users that are involuntarily experiencing this phenomenon. Our minds are capable of finding faces in an involuntary way when they look at geometric shapes that are disposed apparently random.

To represent that concept, we portray 6 characters as 6 blank canvas. The pallor of their skins reminds the lack of polychromy and statism of the sculptures from the classical greek and roman art. Each model tries to capture an attitude, a frozen expression in time. In front of the models, the shapes that deconstruct and frame each face are the brushstrokes that bring color to each situation.

The Project

The result is more than 50 wooden and methacrylate shapes suspended in 6 installations previously adapted to each one of the 6 faces.

Credits

Creative & Art Direction: Josep Prat Sorolla & Álvaro Peñalta
Photographed by: Hellobienstudio 


Models: Alex Ruiz, Lydia Monterde, Marcos Gutiérrez, Maya Lawless & Sandra Kruczynski
MUAH: Miriam Anaya
Art & Photo Assistant: Laura Esparza
Location: Nolich
PostProduction: Álvaro Peñalta & Pep Sanabra
Making of: Laura Esparza & Josep Prat Sorolla
Special Thanks: 5.0 Models Management, Carlos Miguel, Carmen Duran Model Agency, Nolich & Pep Sanabra

MAKING OF