Creative & Art Direction
The title refers to an homonym movement emerged from social media, based in a hashtag which collects pictures from users that are involuntarily experiencing this phenomenon. Our minds are capable of finding faces in an involuntary way when they look at geometric shapes that are disposed apparently random.
To represent that concept, we portray 6 characters as 6 blank canvas. The pallor of their skins reminds the lack of polychromy and statism of the sculptures from the classical greek and roman art. Each model tries to capture an attitude, a frozen expression in time. In front of the models, the shapes that deconstruct and frame each face are the brushstrokes that bring color to each situation.
Creative & Art Direction: Josep Prat Sorolla & Álvaro Peñalta
Photographed by: Hellobienstudio
Models: Alex Ruiz, Lydia Monterde, Marcos Gutiérrez, Maya Lawless & Sandra Kruczynski
MUAH: Miriam Anaya
Art & Photo Assistant: Laura Esparza
PostProduction: Álvaro Peñalta & Pep Sanabra
Making of: Laura Esparza & Josep Prat Sorolla
Special Thanks: 5.0 Models Management, Carlos Miguel, Carmen Duran Model Agency, Nolich & Pep Sanabra